As Balmain introduces new palette of colors for its Fall Winter 2016 collection, the French fashion house has also introduced some of the most sought-after models in new hair colors on the catwalk at the ongoing Paris Fashion Week. On Balmain creative director, Olivier Rousteing’s suggestion, top models like Kendall Jenner, Gigi Hadid, Alessandra Ambrosio, Rosie Huntington-Whiteley, Karlie Kloss and Devon Windsor sported color wigs while flaunting new creations too.
Kendall opened the show in platinum blonde hair, while Gigi hit the ramp with chestnut brunette locks. The two best pals swapped their original hair color, for a change, which appeared to go well with the fans too.
The brand asserts that the diverse and beautiful group of women on the runway helped underline the most modern of outlooks for fashion today: a celebration of the natural beauty, shape and strength of every woman. 
That raises the question of what prompted the need to change the natural hair color of the models?
However hairstylist Sam McKnight has the answer to it, “Olivier wanted to transform some girls with hair color, so we did Kendall, Karlie and Alessandra as blondes, and Gigi, Lily and Rosie dark. All their opposite colors.”
