Anthony Wilson, son of one of Baileys Original Irish Cream’s creators, had a vision of bringing together two favorite indulgences, Baileys and chocolate. The result is Baileys Chocolat Luxe – the first time that real Belgian chocolate has been fused with alcohol in a way that delivers the multi-sensory experience of chocolate in a glass.

Wilson’s quest to create Baileys Chocolat Luxe led him across three continents, where, working with a world-class chocolatier and a team of leading scientists, Wilson personally tasted over 200 varieties of the world’s finest chocolates. Eventually he chose to create a bespoke chocolate that would complement the drink and result in the ultimate molten chocolate drinking experience.

It was the smallest of changes that provided the momentous breakthrough after 839 failed attempts. Lowering the alcohol content by just 1.3%, the flavor of the whiskey finally complemented, rather than overpowered the sweet, smoky essence of the chocolate.

Anthony Wilson said of his creation: “The philosophy behind developing Baileys Chocolat Luxe was to create an ambient molten chocolate experience – something that you could pour and drink at room temperature that would have the multi-sensory experience of eating chocolate. This is combining two ingredients that were always destined to be together; finally becoming a reality.

“Baileys was the first liqueur to fuse whiskey and cream, and now Baileys Chocolat Luxe heralds a groundbreaking innovation in chocolate – the first time real Belgian chocolate has been fused with alcohol to deliver a real Belgian chocolate experience. I am proud to be the one to say I helped make this happen and that the family legacy with Baileys continues with a brand new innovative product.”

Baileys Chocolat Luxe combines Madagascan vanilla and over 30g of real Belgian chocolate per bottle.