On May 6th, Marvel’s Captain America: Civil War will debut in theaters across the country. And in addition to the all-star cast which features Chris Evans, Robert Downey Jr., Scarlett Johansson, Don Cheadle, Elizabeth Olsen, Paul Rudd, and William Hurt, Several 2017 Audi cars will have plenty of time on screen. Super Heroes like Iron Man who embrace technology can’t just drive any car, after all.
Audi hopes their appearance in the film will help showcase their technology to a wider audience. According to Loren Angelo, Director of Marketing, Audi of America. “Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.” They are supporting their appearance with an all-out marketing blitz that includes this video.
In the film Captain America (Chris Evans) will drive the Audi SQ7, Iron Man (Robert Downey, Jr.) will again pilot the R8 V10 while Agent 13 (Emily VanCamp) drives the all-new Audi A4 and Zemo, (Daniel Brühl) gets to enjoy the A7 Sportback. Making its film debut in Captain America: Civil War is the Audi Prologue show car that premiered at the L.A. Auto Show last fall and it will be driven by Black Panther/T’Challa played by Chadwick Boseman.
Anthony Russo, who directed the film along with his brother Joe Russo said, “We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking – just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.”
From the looks of it, this should be an exciting film and an excellent showcase for Audi’s performance.