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Apple TV Set Concept

Apple TV Set Concept

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

We know that Apple CEO Tim Cook has major products lined-up for 2014. Will the mythical Apple TV set finally make an appearance?

Reportedly, Apple is preparing the new Siri-powered Apple television sets — to be released in 2014. Apple is said to be initially working on 32-inch and 37-inch sizes. In Walter Isaacson’s biography of the late Apple co-founder, Steve Jobs stated:

“‘I’d like to create an integrated television set that is completely easy to use,’ Jobs told Isaacson. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”

If an Apple TV set does make an appearance next year, it could take UI and hardware design cues from the below concepts. Inspired by the design of IOS 7, Apple’s current Apple TV and the iMac, Martin Hajek and Andrew Ambrosino collaborated to create this stunning curved Apple TV set concept which would greatly reduce glare and reflection.

Martin adds, “Taking iOS7 to the big screen is not a simple matter of scaling up iOS – I like the way this concept UI makes use of simple elements of iOS7 yet manages to make it look good on a huge 46″ ‘canvas’.”

What do you think of these renderings of an Apple TV / iTV concept? Sound off below.

Apple TV concept

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