Christopher Parr, is the Editor and Chief Content Creator for…
On the eve of the launch of the Apple iPhone 5, shares of Apple Inc. AAPL +1.23% crossed over $700 in trading Monday evening. They hit $700.44 shortly after evening trade started, and were recently up 2 cents at $699.80. The shares finished the day session at an all-time high of $699.78 following the company’s announcement that pre-orders for its new iPhone 5 topped 2 million units in 24 hours. Year-to-date, Apple shares have climbed roughly 73%.
“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”
Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”