On Monday, July 26, 2010, 11:00 a.m. EST, BMW and Apolo Anton Ohno (pictured above driving something other than a BMW) will announce specific sponsorship plans within the Olympic Movement and how its support will enhance training and performance. This will include an announcement of a new, multi-year partnership between BMW Group and the United States Olympic Committee, in which BMW Group helps build Olympic spirit and year-round support of Team USA. Here’s what Apolo Anton Ohno has tweeted: “Planes….NYC bound. Cool BMW event tomorrow with the USOC. The Today show tomorrow morning!”
Here’s more details from BMW:
Apolo Anton Ohno to Join BMW Group and United States Olympic Committee for Major Partnership Announcement. BMW Group will detail its multi-year commitment to sponsor the U.S. Olympic Committee and announce specific plans to enhance Team USA’s training. BMW Group will detail its multi-year commitment to sponsor the U.S. Olympic Committee and announce specific plans to enhance Team USA’s training. This will include Apolo Anton Ohno, short track speedskater and the most decorated American winter Olympic athlete of all time; Jack Pitney, Vice President of Marketing of BMW of North America; and Lisa Baird, Chief Marketing Officer of the United States Olympic Committee.