This week, American Airlines unveiled a new ‘turndown’ service for its international business and first class passengers, promising quilted bed toppers, pyjamas and slippers. Beginning September 1, American will become the only US airline to offer all three as part of its service, as well as rolling out a new amenity kit containing Dermalogica skincare products.
Official News Below:
As part of its focus on continually improving the customer experience, American Airlines is introducing a new suite of premium class amenities. The product additions are designed with the customer’s comfort and convenience in mind and will roll out on select international flights in First and Business Class cabins beginning Sept. 1.
“We believe this new suite of premium products is a wise investment because it enables us to provide an added level of comfort and style to the inflight environment – a sentiment applauded by customers on international test flights earlier this month,” said Rob Friedman, American’s Vice President – Marketing. “This initiative to further complement our premium customers’ travel experience is another example of our commitment to make American the airline of choice for global travelers.”
Beginning Sept. 1, customers traveling onboard American’s flights between the U.S. and London Heathrow (LHR) will be among the first to enjoy the new offerings. First Class customers traveling onboard Boeing 777s between the U.S. and Heathrow will receive a quilted bed topper custom-designed to fit American’s popular Flagship Suite, pajamas and slippers as part of the airline’s new turndown service. A lightweight day blanket, new premium duvet and pillow, and an amenity kit featuring a bag with an authentic Eames Office® design pattern and containing Dermalogica® skincare products and other travel necessities complete the new suite of amenities.
“American is the first and only U.S. airline to offer pajamas, slippers and a quilted bed topper as part of its turndown service – a step that better aligns us with our joint business and oneworld® Alliance partners,” added Friedman.
Also beginning Sept. 1, customers traveling in American’s Business Class cabin onboard flights between the U.S. and LHR operated by Boeing 777s, 767-300s and international 757s can enjoy a new premium duvet and pillow, slippers, and amenity kit.
Beginning Oct. 1, the full suite of products, including the turndown service, will roll out in American’s First Class cabins onboard all international flights served by Boeing 777s. Also on Oct. 1, American’s Business Class cabins onboard all international flights operated by Boeing 777s and 767-300s, in addition to select flights to and from Europe operated by Boeing 757s, will begin offering the new premium duvet and pillow, slippers, and amenity kit.
American’s new suite of products is another example of how the airline is working – across the company – to enhance the travel experience. In addition to rolling out this array of amenities and investing in its fleet, American is taking steps to outfit its aircraft with a cutting – edge inflight entertainment experience. Earlier this month, American became the first North American airline to launch Entertainment on Demand, an inflight streaming video product, onboard its fleet of 767-200s. Beginning later this year the airline will replace its personal entertainment devices (PEDs) with Samsung Galaxy Tab 10.1 devices in First and Business Class cabins on select 767-300, 767-200 and 757 flights. For more information on American’s new suite of amenities, including detailed descriptions of each product, visit: www.aa.com/flybetter.
