LVMH had already updated about it summer fashion plans by announcing Louis Vuitton’s Twist Bag. The French luxury house has unveiled a grooving campaign to support the newest twist in the fashion world. Actress Alicia Vikander is promoting the Twist handbag in a series of images as well as video. 
The Danish Girl star, clad in Nicolas Ghesquiere creation, is seen dancing 1960s twist style to Hank Ballard’s hit “The Twist”. Flaunting various editions of the Twist, Vikander shows how easily the L fits into the V of Louis Vuitton’s logo clasp to open and close the bag.
