Enjoy this time-lapse video showing the painting of Y-3’s new SS’11 campaign billboard on the intersection of Houston & Broadway in NYC’s Soho neighborhood. Billboard by Colossal Media Group, featuring model Jacob Coupe, Video directed by Aaron Wesner.
For Spring/Summer 2011, Y-3 is inspired by Yohji Yamamoto’s love for rock & roll and the striking, dark energy that is behind it.