ABSOLUT Vodka has partnered with designer Gareth Pugh to create the ABSOLUT Vodka Mode Edition — featuring a dark, futuristic design by the British designer wrapped around the twelve-faceted Mode Edition bottle. Titled ‘ABSOLUT Mode Edition,’ Pugh’s characteristically hard-edged design, incorporating a faceted bottle, took the lead from his iconic spring/summer 2007 collection inspired by the stealth bomber.
“I wanted to create something epic for my collaboration with ABSOLUT,” explained Pugh.
“I began by thinking of an ‘ABSOLUT Gareth Pugh’ and I decided to choose an outfit from my archive, something that I feel captures the essence of my work which I could use to ‘dress’ the ABSOLUT Mode Edition bottle and in a very abstract way.”
The ABSOLUT by Gareth Pugh bottle is available exclusively from W Hotel, London and from Colette in Paris – but is currently sold out.
Online at http://www.absolut.com/en/Mode/
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.