Vodka maker Absolut will be launching a limited edition Andy Warhol bottle for the holidays.
Nearly 30 years after the high priest of pop culture created an original art piece for the brand, the vodka maker said that it plans to release a tribute bottle inspired by the same painting.
“We are incredibly excited to launch this unique bottle, the design of which exemplifies our iconic partnership with the legendary Andy Warhol,” says Joao Rozario, Vice President, Vodkas, Pernod Ricard. “We hope party-goers everywhere will view it as the quintessential ‘plus one’ that will make their holiday parties pop this season.”
The “Make the Holidays Pop” is black in design, with blue, pink and yellow details that replicate the Absolut Warhol painting. In 1986, Warhol was the first artist to create an original artwork for Absolut saying, “I love the bottle, I want to do something…”
About four million bottles will be produced and distributed worldwide beginning next month, and a portion of sales will go to The Andy Warhol Foundation that supports visual artists.
Other celebrities and artists who have collaborated with the brand include Keith Haring, Annie Leibovitz, Damien Hirst, Jay-Z, and Lady Gaga.