Vodka giant ABSOLUT has introduced the latest limited-edition, city-inspired flavor to the ABSOLUT VODKA portfolio – ABSOLUT CHICAGO.
ABSOLUT CHICAGO is packaged in a specially-designed bottle, whose design was crowdsourced through a partnership with the Chicago-based design community, Threadless.
Over 170 designs were submitted and over 156,000 votes cast for the unique canvas on the limited-edition bottle. Ross Bruggink, 26, describes his winning design as a “stylized cityscape incorporating architectural and iconic elements of Chicago.”
“ABSOLUT CHICAGO is a product of creativity and collaboration,” said Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA. “By putting the bottle design in the hands of artists, ABSOLUT CHICAGO inspired hundreds of people to express their creativity through an unexpected canvas.”
ABSOLUT CHICAGO is fused with olive and rosemary flavor, perfect for martinis and bloody marys.
ABSOLUT CHICAGO is the seventh flavor in the US brand’s city-inspired flavor portfolio, which launched in 2007 with the introduction of ABSOLUT NEW ORLEANS. Each year since, ABSOLUT has introduced the following US limited-edition flavors – ABSOLUT LOS ANGELES in 2008, ABSOLUT BOSTON in 2009, ABSOLUT BROOKLYN in 2010, ABSOLUT SF in 2011 and ABSOLUT MIAMI in 2012.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.