Amsterdam’s annual Millionaire Fair offers over-the-top items for the super rich.
The world at large might be scouring the streets for bargain Christmas presents this year—or even ignoring mortgage payments. The rich, you will be pleased to know, are doing fine. That’s the message coming loud and clear from the defiant assembled masses of the luxury market at the Millionaire Fair in Amsterdam this week. The event started in 2002 after Dutch magazine Miljonair noticed a gap in the market for a decadent display of obscene wealth and spotted a chance for the rich to find ludicrously expensive ways to splash their cash under a single roof. The fair soon spread to Shanghai, Dubai, Moscow, and Istanbul as the epitome of excess became a global brand in itself. – From Business Week