Posh parents with bulging bank accounts can purchase the sleek, chic and very daddy-friendly Viktor & Rolf for Bugaboo stroller for $1,775. The gray buggy, Bugaboo’s priciest yet, is actually dubbed “My First Car.” The stroller comes with sports-car style fabric and a hand-stitched handlebar.
The swank stroller says Lexus more than Lego — making it a chic design accessory for fathers who may cringe at candy colors.
“There’s a design and a brand positioning that can appeal to men,” said Vital Ledru, account manager in France for Bugaboo. “It’s all about suspensions, tire-types, braking systems — stuff dads can relate to.”
Courtesy of Bugaboo This Bugaboo stroller for parents on the go converts from wheeled to portable.
Viktor&Rolf, best known for their runway fashions and fragrances, is the latest style giant to design for the Dutch baby-mover company. Parents have gone batty for previous collaborations with Missoni, Mark Jacobs and Paul Frank.
Back in February Gwyneth Paltrow reportedly gave Beyonce and Jay-Z a pricy baby gift — a $979 Bugaboo Cameleon stroller with a dark gray base and off-white fabric.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.