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Win a Date with Scarlett Johansson

Win a Date with Scarlett Johansson

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Pursuitist Luxury Best Luxury Blog

In Hong Kong, Lot No. 519 might appeal to more than just wine lovers at Christie’s September 2011 wine auction. The winning bidder will not only receive six bottles of 100-year-old Moet & Chandon champagne packed in a Louis Vuitton leather chest — they will also win a lunch date with Scarlett Johansson.

Moet & Chandon, which currently retains Johansson as a celebrity endorser, came up with the brilliant idea.

“Who wouldn’t want to have lunch with Scarlett Johansson? She’s a big fan of champagne and for me, a fantastic tie-in,” Charles Curtis, head of wine for Asia at Christie’s said. “A lot of people will support it for so many angles – it appeals to a broad audience. It helps us get outside of our usual group of wine clients,” he adds.

The lot is estimated to be worth $48,700 to $64,100. The proceeds of the auction will go to the Nature Conservancy in China.