As we enter the middle of 2021, it is time to spread more awareness and learn about new tools to rank better in Google with brand new SEO strategies.
Google’s changed behavior and the introduction of new algorithms such as ‘core web vitals’ and ‘page experience’ are changing the SEO game. These changed algorithms are all set to change the existing SEO strategies in 2021. This is why it is important to practice the best outsourcing SEO strategies with an expert SEO Sydney company to rank better in 2021.
By using the most effective strategies, you can enhance your traffic volume, conversion rate and drive more lead generation.
This is a guide that discusses the 7 most effective tips that you can try out today to gain the most effective traffic thereby gaining the best out of your outsourced SEO services.
- Analyze why Google is performing like this: Try to think like a potential customer who is expecting to enjoy interactive and engaging information within a second.
Solution: You can ask your SEO company to hold or conduct certain website audio before any off-page SEO or on-page SEO.
- Conduct Keyword Research: Due to the changed and mixed preferences of several target buyers, you need to pay attention to your keyword research. Conduct keyword research afresh. You may even see a drop in your original traffic because of certain keywords even after ranking great for those keywords. The question here is, why does this traffic drop? Well, according to sources and reports, it is stated that the current COVID-19 pandemic has created a major impact on the searching behavior of consumers. Today, consumers prefer buying stuff from nearby sources.
Solution: Make sure you pay attention and focus more on “intent-based Keyword”
- Make sure you use a different technique for local SEO: COVID19 has turned the local SEO to be more important and significant than it was utilized before. Following a report at HubSpot, around 46% of the total Google searches are held or conducted for seeking more precise and detailed local information.
Solution: Keep in mind that the keywords allowed for organic SEO and local SEO are entirely different. Thus, confirm with the SEO agency to provide you with distinct customized SEO packages for both local and organic ones.
- Optimize the web pages: Optimising your web pages is important for loading the content and page faster. Google has made it extremely clear that the speed of the page is one such important factor that decides on the ranking signals due to its significant contribution to user experience.
- Optimize voice search options: Remember that the voice search terms are entirely separate from the text search terms. Under a report of Comscore, around 50% of all the online searches are going to be, or rather expected to be voice-based search in the long run. The call is yours now! Would you afford to lose visibility for voice search options?
Solution: Strengthen the list of your keyword with question-based keywords. Make use of popular local keywords and long-tail keywords.
- Optimize core Web vitals: Core web vitals is a mix of quantifiable and tangible speed metrics of the web page that was introduced by Google back in May 2020. This was developed to assist the SEO masters in enhancing the user experience.
Solution: Concentrate on Cumulative layout shift, Largest contentful paint, and first input delay.
- Emphasize EAT: Google is about to reward with EAT. Expertise, Authority, and Trustworthiness. This is rewarded to rank the qualifying websites better. Moreover, authority, as well as trust, is going to play a vital role similar to Keywords for ranking factor.
Solution: Concentrate on the consistency of brandings. You can even ask for a back-link audit.
With this, we come to the end of this guide. The main intention of outsourcing SEO services is to gain a better ranking for attracting more leads and conversion. Seo, being consistent in evolving is such a digital marketing tool that focuses on quality in place of quantity. This is another reason why SEO techniques will keep on changing continuously.
White labeling SEO services is a reliable and efficient SEO company that delivers excellent SEO services at a satisfactory price for years now.