Now Reading
Teens find Steve Jobs cooler than Mark Zuckerberg

Teens find Steve Jobs cooler than Mark Zuckerberg

Avatar photo
Pursuitist Luxury Best Luxury Blog

A recent study shows that Apple’s Steve Jobs is the most admired entrepreneur by teens.

Jobs leaves other innovators in the dust, including Facebook’s Mark Zuckerberg, Harry Potter scribe J.K. Rowling, Oprah Winfrey, music mogul Jay-Z and skateboarding legend Tony Hawk.

Here’s the results of the study:

Steve Jobs: 23%
J.K. Rowling: 17%
Oprah: 14%
Jay-Z: 13%
Tony Hawk: 9%
Mark Zuckerberg: 9%
Russell Simmons: 6%
Stella McCartney: 5%

When looking at just the girls, the top spot went to J.K. Rowling, followed by Oprah Winfrey – and then Jobs.

While most teens admire entrepreneurs who make a difference, when asked what their incentive for becoming an entrepreneur would be, doing good was only the third-ranked response at 15 percent. Above it was working for yourself at 27 percent and controlling your destiny at 24 percent.