Givenchy makes its presence felt in New York to coincide with the celebration of the 10th anniversary of Ricardo Tisci’s tenure at the helm of the French fashion house. The new 4300-square-foot flagship in New York opened up at 747 Madison Avenue. Sharing the neighborhood with other high-end labels like Alexander McQueen, Chanel and other renowned departmental stores, the new store has been designed by creative director Riccardo Tisci. The gallery-like boutique boasts of double-height ceilings, expansive glass windows, heavily lacquered floors and black and white campaign images that hang overhead. Monolithic, dark zebrano wood plinths serve as displays for its women’s accessories, while clothing is reverently presented in dark wood boxes laid into the space’s surrounding white walls.Givenchy’s New York space also welcomes dapper dandies to a mezzanine space that showcases the men’s collections. A discreet flight of concrete stairs, next to a solid, wood-cased elevator, leads up to the men’s section. The salon is lined with translucent mint subway tiles and features a large woven carpet, mirrored plinths and custom-made furniture. The store also puts on display globally exclusive pieces from men’s as well as women’s collection.In support of the design contradictions in the boutique that clearly reflects the duality present in all of Givenchy’s collections, Tisci states, ‘The richness of the clothes is contrasted to the day-to-day life of the street outside. This is an expression of luxury that is not related to social status, it is a lifestyle and membership of a family.’
The opening is also followed by another American milestone for Givenchy. For the first time in its 63-year-history, the French brand has left Paris Fashion Week to stage a massive, celebrity-studded show in New York City.