Rolls-Royce redefines high fashion with the launch of Wraith – Inspired by Fashion. To sum it up in four words it is haute couture on four wheels.
The renowned English car-manufacturing company has unveiled a limited edition designer version of the most potent and technologically advanced Rolls-Royce in history. A must-have for Rolls Royce fans who express intense urge for highest form of luxury, bespoke, style, uniqueness and more, the designer edition of Wraith will be fitted with the finest materials to match customer’s exact specifications.
Conceived to express the user’s taste and lifestyle, Wraith – Inspired by Fashion was unveiled at the Pratt Institute in New York. Also, to mark the occasion of the creation of this timeless Wraith, the motor car took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England. The luxurious materials and distinctive features presented in the motor car were accentuated by fashion models, set against a backdrop of the hand-made motor cars.
Inspired by international catwalks and bespoke tailors, the sartorially on-point motor car boasts of two-tone exterior color scheme of Andalucian White and Arctic White which offers a neutral setting for a choice of accent colors, namely Jasmine, Tailored Purple or Mugello Red. Wraith’s signature shoulder-line is accentuated deftly with the addition of a hand-applied feature-line in the chosen highlight color.
The team at the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England has meticulously dressed Wraith’s front and rear door pockets with fine silks, adorned with an abstract representation of the Spirit of Ecstasy. Also taking cues from the color palettes, materials and techniques used in the world of high fashion, the high-on-fashion Wraith rides in with a perfect blend of power, style and drama.
More features unique to Wraith – Inspired by Fashion are striking two-tone composition steering wheel, seamless stitch mastered and applied to the wheel, exquisite lacquering process for the dashboard wood, an integrated bespoke clock as well as leather door-panel styled with welting.
Fashion connoisseur Olivia Palermo was among the first to view the new Rolls-Royce ‘Wraith – Inspired by Fashion’, receiving its world premiere in New York.
Olivia, renowned for her impeccable sense of style, enjoyed a private preview of the motor car before the event opened to a high profile roster of guests including fashion designers, commentators and other famous faces.
Rolls-Royce Motor Cars
