Playboy founder Hugh Hefner might be selling his adult empire to a ‘Virgin.’ British billionaire Richard Branson’s Virgin Media is tipped as a potential buyer among others. The company has suffered staggering losses in the first quarter of 2009. The speculation has helped bolster the Chicago-based company’s stock, which ended Tuesday at $2.98 a share, up 3.8 percent. As recently as early March, Playboy shares were hovering as low as $1.15.