HBO’s Boardwalk Empire star Michael Pitt is the new face of Prada. Lensed by David Sims, Pitt stars in the Prada Spring/Summer 2012 menswear ad campaign. In a series of images designed to echo 1950s studio portraits, Pitt is ‘re-modelled as a Golden Age of Hollywood studio icon’. According to the press release we received from Prada, Pitt, in this campaign, “explores the language of male role models from the rock star to the playboy, from the self-reflective introvert to the engaging and humorous farceur. Contemporary men work when they play and play when they work. The boundaries are no longer clear – as the campaign’s simple props and gestures emphasize.”
