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Louis Vuitton to debut signature perfume created by Jacques Cavallier-Belletrud

Louis Vuitton to debut signature perfume created by Jacques Cavallier-Belletrud

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

According to Women’s Wear Daily, French luxury house Louis Vuitton will start working on its debut scent early next year. Its “nose” will be none less than the third-generation perfumer Jacques Cavallier-Belletrud, who previously created Stella by Stella McCartney, Dior Addict, and Jean Paul Gaultier Classic, among many others. The trade paper reports that Cavallier-Belletrud “is said to be a specialist in using natural, raw materials,” while Louis Vuitton “has recently been investigating rare, almost-extinct flowers in France.”

This will be the debut perfume by the house of Louis Vuitton although the LVMH luxury group owns several fragrance brands including Guerlain, Kenzo and Dior.