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Lexus has high hopes for entry-level models

Lexus has high hopes for entry-level models

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Pursuitist Luxury Best Luxury Blog

Automotive News has an interesting report on the battle between Lexus and BMW:

Lexus officials point out that coupes and convertibles last year accounted for more than one-third of volume for the BMW 3 series, which far outsells Lexus’ IS range. They say Lexus isn’t attracting enough 25- to 49-year-olds, the age group that flocks to the 3 series. Now Lexus is battling back with new entry-level models: the IS convertible and a dedicated hybrid. It also plans a new dealer training program and edgy, provocative ads, all in the name of wooing away some of that BMW traffic. – from Automotive News