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How to Get People to Invest in Your Small Business

How to Get People to Invest in Your Small Business

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Starting a small business requires all the support that you can get. One of the major support systems is financial, which means having to find investors to see the vision of your goal and support it. You may have a well-executed business strategy and motive; however, without investors, you may struggle to get your business off the ground. Here are some pointers on how to get people to invest in your small business. 

  • Apply to Investor Clubs 

You may have been asked a question of ‘why don’t you just apply for investment?’ This is a brilliant idea but, as the one who needs the investment, you may be wondering how and where you can make that happen. Small business investors are always willing to hear out your business plan and see if there is a lucrative venture. Such investors are usually business personnel who understand what it takes to get a small business off the ground, making it a win for both parties. Once an agreement is reached, you can be sure to receive the financial strategy support your business requires. 

  • Send Proposals to Business Personnel

Sending an investment proposal requires researching the businessperson who may be interested in investing in your business. This means having to read widely about the people who have made strides in fields related to yours who would also benefit from investing in your business.

Having discovered the relevant business personnel, you need to find out the channels to follow for your proposal to reach the intended audience. You may construct a pitch-perfect proposal – however, if it doesn’t reach the target, the investment opportunity hits a brick wall. For example, sending a proposal to a generic business email address might not be a productive strategy. You have no sure way of knowing that the receiver will read the proposal and pass it forward. You can use the general contact information for referral to the channels that may read the investment proposal and wait for a response. 

  • Approach Potential Investors 

Approaching potential investors also requires researching the relevant people that can support your business. You can gather confidence to knock on doors in the aim to schedule a meeting where you can meet with a small business investor to present your proposal. Not all investors actively seek out projects. Some invest in business opportunities that are presented to them. You can find out the channels that you should follow to have the audience that you require and prepare an effective pitch that may win them over. Keep in mind that business personnel usually have hectic schedules so your presentation message has to be precise and effective. 

  • Attend Investors Expos 

Find out where and when investors expos are taking place so that you can showcase your business ideas and skills. Expos require you and your colleagues to prepare a visual board of your business and ideas that tell a story at a snapshot. This will grip the attention of the potential investors who may then request a detailed investment proposal which you need to have ready. Keep in mind that expos are a competition among the businesses and you have to uniquely prepare to grab investors’ attention. 

  • Enter Competitions 

Research competitions that are running in the goal to fund a business start-up. Once you find a relevant competition, make sure to follow all the rules, give your best, and apply to stand a chance to have your business invested. Keep in mind that competitions have business start-ups from all different perspectives, meaning your application has to be crafted uniquely and convincingly. 

  • Network

Use your networking circle to win over investors. You will have to share your business ideas and results to people who have the means to inject funds into your business, or to those who have connections to people with the means to do so. Use your discretion when sharing information about your business ideas particularly if you are still to work on a patent. Business ideas and strategies have been taken and adopted in the process of networking. 

See Also


Getting people to invest in your business start-up means trying different strategies and approaches. You can apply to small business investors, send investment proposals to companies, approach by door to door strategy, enter competitions, and use your networking connections. 

Make sure to apply and pitch to authentic potential investors and online channels. Business start-ups fall victim to scammers who take advantage of a lack of experience or desperation for investors. Don’t get discouraged if your business gets shut down or declined. Keep pursuing other channels of opportunities. 


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