Creating viral YouTube content is a modern-day art form. Of course, it’s almost impossible to predict the sort of videos that will perfectly engage audiences and capture the zeitgeist, but with some expert tips, you can certainly try.
Here are seven steps to help you create a great viral YouTube video:
- Edit Your Video Well
The first thing you need to do is find a good video editing tool that’ll help you stitch all of your clips together, add transitions, and make it visually appealing. Some software will let you add customized captions and music over the top, too. There are many editing programs out there, but a user-friendly one is important if you’re a beginner. Don’t worry about buying the latest and greatest program, just make sure you can operate it.
In this day and age, poor-quality footage or audio isn’t likely to resonate with viewers. Creating memorable content is key to getting noticed on YouTube and being picked up by the best viral video websites like Viral Baby.
- Don’t Overdo It
If you want one of your videos to go viral, the next thing you need to understand is that you’ll need to be patient. One of the biggest mistakes that people make when it comes to creating a viral video is making it so over the top that it has no substance. Ultimately, people aren’t interested in extravagant editing, they’re looking for content that’s interesting, funny or captivating. If your concept is strong enough, your best chance at virality is keeping your content simple, clean, and to-the-point. Don’t waste time on visual effects unless they’re relevant.
- Keep Your Content Interesting
The next thing that you need to keep in mind when it comes to making a viral YouTube video is to avoid using the same repetitive ideas in all of your videos, and posting similar content across your social networking websites. While having a theme or niche is a good way to build a loyal following, creating the same predictable content over and over again isn’t likely to resonate with audiences. They’ll become tired of your videos and will be more likely to scroll past and ignore them. By avoiding oversaturating your viewers with the same content, they’ll be more likely to engage and look forward to new releases. The bigger your audience, the better your chances at going viral.
- Create A Message
What do all the most successful viral videos have in common? Well, they are all designed to be shared with others. They’re never too niche, or rely on too much intricate knowledge in order to be understood. The key to creating a viral YouTube video is ensuring that your content has a viral nature. One way to do this is by giving it a message, such as one of hope, happiness, or reflection. However, keep in mind that if you are trying to sell something through your viral video, you will need to make sure that the video is actually informative, useful, and gives people a reason to go to your website and buy. If you try too hard to promote a product in your video and it’s obvious to viewers, you may find that it turns people off, and they may actively avoid your company. Consider your video as a marketing tool rather than an outright sales pitch.
- Optimize Your File Name
After you have created your YouTube video, you need to optimize its title. When creating a video, it is important to optimize the title in order to get noticed in search engines like Google. Search engines will give your video a higher ranking if they identify that you’ve optimized your title. For example, one good way to optimize your file name is to include a relevant keyword. This way, your file name indicates what your video is all about, helping both your video’s ranking and viewers who may like to watch it.
- Share It Widely
Even viral videos need a bit of help to take off. If you work hard to plan and create a video in the hopes it will go viral, make sure all of your friends and family are notified about it. This is especially true if you have invested a lot of time and money in its production. You might want to create a group or message on social media and invite people to watch your content. Then, encourage them to share it with others if they like what they see. If done successfully, this tactic can push a video with a handful of views to thousands in days. Be sure to share the same version of a clip across social media, too, so you can accurately track the amount of views it acquires.
- Promote Yourself
You’re going to need to learn how to promote yourself on YouTube if you want to go viral. With so many people creating videos these days, success is more than just uploading content and hoping for the best. YouTube has been around for quite some time and has a tremendous amount of traffic flowing through it. This means that when someone searches “how to make a viral video,” YouTube should be on the first page of search results. If you are posting your video on a video sharing site like YouTube, choose your title carefully, add in relevant tags, and create an interesting thumbnail image that captures audience interest. That way, if they’re scrolling through results, they may click and watch your video out of interest, even if it’s not what they set out to find.
Many of the most popular YouTubers and biggest viral videos have things in common. Some have voiceovers and detailed scripts, others have a high production value, but all cover an engaging topic that people want to see or learn about. When creating your own viral content for YouTube, make sure to carefully consider the story or message you want to convey in your work, edit it well, and share it with friends and family.