Fashion designer Brandon Maxwell has signed up the model Emily DiDonato to front the standout designs from his fashion house’s spring/summer 2019 collection. The shots, shared on social media, all share one major theme: Texas.

After calling on his own grandmother for his label’s fall 2018 campaign, Brandon Maxwell returns with a more classic format for his spring/summer 2019 collection ads. American model Emily DiDonato has been chosen to front this latest collection, which celebrates the designer’s home state of Texas.

Shot by Brandon Maxwell in person, in collaboration with Jessy Price, the campaign highlights a selection of colourful collection pieces, notably captured in a flower-filled truck. Emily DiDonato wears outfits including a red pleated dress, a yellow jumpsuit, and a jeans and blazer combo accessorized with a scarf.

Brandon Maxwell accompanies the shots with a campaign film narrated by the Texas-born socialite Lynn Wyatt, also a muse for this new collection.

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“AND THAT’S HOW YOU HAVE FUN WITH FASHION!” -Lynn Wyatt Presenting part 6 of 6 of our Spring/Summer 2019 Advertising campaign Starring @emilydidonato & Narrated by Lynn Wyatt ❤️ Full video on IGTV IGTV Directed by: @brandonmaxwell & @wonderfulboy Screenplay by: @wonderfulboy Director of Photography: @santiago_g3 Set Design: @marlaweinhoff Music: "Rockin’ Chair" by Gwen McCrae Make-up: @georgisandev Hair: @francogobbi1 Nails: @naominailsnyc 2nd Unit DP: @kyleoz AC: @jeff_sutera DIT: @daneb_visualz Gaffer: @eric_hora Best Boy Gaffer: Jason Beasley Assistant Gaffer: Chris Heinrich Grip: @okmot1 Best Boy Grip: Ben Hunt Assistant Grip: Paul Thode Audio: Scott Snyder Art Director: @linamw Executive Producer: Brandon Maxwell Studio Producer: @laurenpistoia Post Production: @velem Editor: Drew Taylor Colorist: @derrickcyuen Audio Mixer: @drewjoysound Special Thanks: Marcus Montenegro @outpoststudio @sassonsass James Demetri @milk @lizarogers3 @peirsonrogers @kali.bo @inthenameofcannon @linaynay_s Josh Bower Nicole Lee @lagringarican @nelltivnan Ian Noel Kevin Brennan Kathy Suarez and Kat Herriman

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