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East India Company Revived as Luxury Brand

East India Company Revived as Luxury Brand

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The historic East India Company, which ceased trading in 1874, is being revived as a luxury store.

The English trading company was formed in 1600 by Queen Elizabeth I, and shipped commodities (largely cotton, silk, indigo dye, saltpeter, tea, and opium) to the the west from India, China and the Spice Islands.

The company is now owned by Sanjiv Mehta, who bought the intellectual property rights to the company in 2005. Mehta’s plan is to revive the company as a luxury store on London’s Regent Street. It will sell tea, chocolates, coffee and gourmet gifts.