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Coach Sniffs Opportunity in Estee Lauder Fragrance Deal

Coach Sniffs Opportunity in Estee Lauder Fragrance Deal

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Coach, already a presence in the accessory aisles of most major department stores, is now moving into another part of the ground floor: the makeup counters. The leather goods and apparel company announced a deal in which Estee Lauder Cos. (EL) will sell its Coach Beauty line of fragrances in department stores. The venture will begin with the U.S. launch this month of Coach Signature fragrance in department stores and specialty retailers, including Macy’s (M) Bloomingdales and Macy’s itself, Nordstrom (JWN), Dillard’s (DDS) and Sephora, followed by a launch in international markets. “We have a great opportunity to build upon the success we’ve seen with Coach Beauty by expanding our distribution here in the U.S. and around the world,” said Veronique Gabai-Pinsky, Estee Lauder’s global brand president. Estee Lauder produces the Coach fragrance under a licensing deal with the apparel company. – from DailyFinance