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Chanel looks to the east to lure Chinese shoppers
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Chanel looks to the east to lure Chinese shoppers

Alex Carter

As American orders dwindle, Parisian haute couture houses woo wealthy Asian clients, reports Jess Cartner-Morley:

At Chanel haute couture, the latest look is a long, slim dress in a rich, opulent fabric, slit to the thigh on each side to give a glimpse of a contrast lining. That this style borrows from the traditional Chinese cheongsam is probably not a coincidence. With haute couture fighting for its life, a battle is being waged between the elite houses of Paris for the hearts, minds and wallets of the wealthy Chinese clients who are stepping into the gap left by dwindling American orders. – from Guardian



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