Gucci and Burberry are targeting status-conscious parents with $340 fur-lined suede infant boots, a $375 baby cashmere outfit and a girl’s double-breasted gabardine trench coat retailing for $750. Children’s wear accounted for 5 percent of Burberry’s 1.28 billion-pound ($2 billion) sales last year and may double to 10 percent “over time” as the company adds to its eight standalone children’s stores, Chief Executive Officer Angela Ahrendts said. “There is excellent potential for children’s wear across retail and wholesale channels, including e-commerce where sales are particularly strong,” Ahrendts said.
