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Bernard Arnault Explains The Success Of Louis Vuitton

Bernard Arnault Explains The Success Of Louis Vuitton

Christopher Parr | Pursuitist
Pursuitist Luxury Best Luxury Blog

CNN’s Isa Soares traveled to Paris Fashion and interviewed LVMH CEO Bernard Arnault. He also shared the secret of Louis Vuitton’s stunning longevity:

The history of Louis Vuitton is linked to travel. We created luggage for explorers, and during the 20th century our products gradually evolved to reflect the lifestyle of the customer… What made Louis Vuitton famous was the quality. We don’t do marketing, we just create products which are exceptional in their design and craftsmanship. – LVMH CEO Bernard Arnault, read more