Beats Infinite Black Pro headphones from Beats by Dr Dre rocked the house at Marc Jacobs’ Spring/Summer 2015 New York Fashion Week Show. Fashion’s elite, from Vogue’s Anna Wintour, Katie Grand, Grace Coddington to André Leon Talley​, wore the iconic headphones and listened to an audio enhancement to the show.

Steve Mackey and Jacobs created the concept aimed at fully immersing the audience in the show by blasting the specially composed soundtrack through their own Beats Pro in order to add new “personal” dimension to the runway.

“We wanted to create an immersive experience for this collection, like an art installation – to add another dimension to a more traditional soundtrack. We worked closely with the team at Beats by Dre to develop an enhanced audio experience. The idea was to mix the instrumental track that sounds familiar yet modern, with a narrative overlay to play with the audience’s perception and make for a more personal experience,” stated Jacobs.

“Last season we started experimenting sonically to add a new dimension to Marc’s show – to create a soundscape. We wanted to build on that and take it a step further; this is where Beats by Dre came in,” stylist Katie Grand, Mackey’s wife, added.

According to WWD, “Jacobs has no formal partnership with Beats by Dre nor with its new owner Apple.”

Kendall Jenner, Gigi Hadid, Joan Smalls, Anja Rubik and Adriana Lima walked Jacobs’ show, which the New York Times called “the pop culture noise of fashion.” Talley​ stated that Jacbos’ show defined New York fashion week.

Photos courtesy Marc Jacobs.

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