Alexander McQueen is launching a fragrance house and a first juice, a scent for night owls known as McQueen Parfum. 
Inspired by the craftsmanship of haute perfumery, the European luxury brand’s newest fragrance is very reminiscent of McQueen, with its Gothic genetics and eternal fascination with the dark beauty. Its juice is made with an unconventional mix of ingredients that bloom and attract their pollinators at night. The notes include Sambac jasmine, tuberose and ylang-ylang. The topnotes comprise of clove, pink and black pepper, as well as vetiver. Held in the gold-feathered bottle, described as “a poem in glass”, the fragrance is unique due to erotic connotations of the notes. Tuberose is renowned for its sensuality and orgasm-inducing powers, while jasmine is also considered a natural aphrodisiac.
Antiqued and decorative packaging is timeless and designed to look beautiful on a shelf. The heavy black glass bottle is adorned with antiqued gold feathers around the neck, a gold base and a lacquered cap covered with a grid of tiny studs. The fragrance comes with a tiny book that educates with the origins and qualities of each note. The bottle also comes encased in two boxes. While the inner one is made from black velvet and has the black and gold label that reads McQueen Parfum, the outer box is made of black, feather-embossed cardboard and edged in the same antique gold as the bottle.
Priced at $385 , McQueen Parfum will be available exclusively at Harrods on March 1. Developed and distributed by P&G Prestige Beauty, it will also be stocked at the brand’s flagships in London, Paris and Monaco, and on the brand’s Web site as of March.
WWD Via Alexander McQueen
