Do you struggle to get your followers to engage with your content on Instagram? If so, try using these tips to start getting more people to like or comment on your posts:
- Choose images with a strong color scheme.
Images with bold colors are more likely to catch the attention of your followers as they scroll through their feeds. Most Instagram users follow a lot of individuals and businesses. It can be hard to get your photo to stand out when it is surrounded by so many other posts. You need to find a way to get people to notice your images if you want them to interact with your business.
Choosing the right colors can go a long way toward making that happen. For example, Curalate conducted a study that found that images that were dominated by the color blue were liked by nearly 25% more people on average than images dominated by other colors. For the most part, images that prominently feature one color outperform those that are dominated by multiple colors. Use this to your advantage by posting photos that have strong monochromatic color schemes.
- Tell people what you want them to do.
One of the keys to any successful marketing campaign is having a clearly defined call to action. Just like any other type of marketing, this works equally as well on social media.
An easy way to get more people to interact with your content is simply by asking them to. For instance, if you want to drive more traffic to your site, include text along with your image that directs people to click on the link that you have included in your profile to visit your site. Of course, if you want them to follow through, you will have to provide them with a compelling reason to click the link. Likewise, if you want them to like one of the photos that you have posted, you can say something as simple as “Like if you can relate.”
- Find ways to stimulate discussion.
If you can get people talking, it will dramatically boost the amount of engagement that your content receives. There are a couple of ways that you could go about this. The first option is to simply ask a question that your users can answer. Alternatively, you could post an opinion on a controversial subject and have people add their own opinions to the conversation.
After a few people comment on the post, more and more people are likely to join in. You can buy instagram likes to make it look like there is a lot of stimulation in the discussion and to push real interaction. If you want, you can even get involved in the conversation. Just do your best to avoid alienating any of your users. Typically, that means avoiding making comments that could be seen as being overly controversial or political in nature.
- Choose your hashtags wisely.
Hashtags are a great way to get more people to see your content. People often click through hashtags to see what others have posted. The more relevant hashtags you can add to your images, the more likely your content is to be discovered.
At the same time, however, you should avoid going overboard with this technique. If you add irrelevant hashtags or if you use too many of them, you could wind up driving some of your followers away. This is the exact opposite of what you want to have happen.
- Post photos that have faces.
Posting photos that feature faces is a great way to encourage more interaction. The human brain is designed to pay special attention to faces. You can see this in action simply by looking at your own behavior. When you see someone across the room, what is the first thing that you look at? Chances are, it is their face.
When you post photos to your Instagram account that include people’s faces, your followers are much more likely to notice them. As a result, more people are likely to interact with your content. A word of warning, however – avoid using stock images. Instead, use actual photos of people that you know after getting their permission.
- Play around with different types of captions.
Adding captions to your images is an important part of getting people to interact with your content on Instagram. Try using different strategies to see which types of captions get the best response. Factors to consider when evaluating which captions are the most effective include the overall length of the caption, the words that you use, and the overall tone of the message.
Over time, you should be able to spot common elements between the captions on your most successful posts.
- Share your Instagram posts on other social media channels.
If your business is also active on other social media platforms, be sure to share your Instagram posts through those channels. Facebook, Twitter, and other popular social networks provide the perfect opportunity to reach an even larger audience. This can result in more engagement with your photos.