Instagram has over 1 billion active users each month. Because of this, individuals and businesses have taken to the platform to market their brands online to the masses.
However, many brands are failing to avoid basic Instagram marketing mistakes. These missteps are preventing them from getting the results they’re looking for, wasting time and money in the process.
In this article, we’ll tell you about 8 common Instagram marketing mistakes that you can easily avoid. We’ll also tell you how you can stay away from those mistakes, allowing you to grow your brand online that much faster.
1. Leaving Your Bio Incomplete
When it comes to profile design, Instagram is pretty limited with what it offers its users. There are only three main features on each user’s profile: a profile picture, biography, and website.
While there isn’t a lot to be done here aesthetically to make your profile stand out, you still want to make sure you fill out all of this information completely. Failure to do so can make your profile look amateurish, as well as make it harder for users to know who you are and what your brand is about.
2. Setting Your Account to Private
Lots of Instagram users leave their profiles on private. That means that only their approved followers can see their page and their posts, which can be useful when trying to protect privacy online.
However, this isn’t a feature that businesses need to take advantage of. After all, you want as many users as possible to see and engage with your posts, which isn’t possible if your profile is listed as private.
3. Not Engaging With Your Audience Enough
Being active on Instagram is much more than just posting pictures on a routine basis. In fact, what you do after those pictures are posted is often more important to the overall growth of your brand’s online presence.
Engaging with users who leave comments on your posts, for example, is a great way to improve your connection with your followers. It also helps give your brand a voice, which is important when trying to stand out on a platform that is as crowded as Instagram.
4. Using Poor Quality Images and Videos
We touched on this earlier, but the last thing that you want your brand to come off as online is amateurish. And while there are many things that can harm your credibility when using Instagram, none are as prevalent as using poor quality files.
Simply put, if you’re working with an image, and it’s not crystal clear, you shouldn’t post it. Start creating high-quality videos that will help your profile stand out on your follower’s feeds, which of course is a good thing.
Also, make sure you familiarize yourself with the preferred Instagram post dimensions. Posting the wrong file sizes will lead to your pictures looking bad on your user’s feeds, making your brand stand out in a bad way.
5. Not Using Hashtags Properly
Of course, when you’re posting on Instagram, your pictures and videos can be seen by everyone including users that don’t follow you. A great way to get your content in front of new eyes is to use hashtags in every single post that you create.
Try to use relevant hashtags that get tons of traffic each day. You can even do some hashtag research beforehand finding hashtags that are relevant to your post and viewed more often than others.
Also, when you can, use Instagram’s location feature on your posts. That’s another great way to attract users in your area when can be quite helpful when promoting a local business online.
6. Being Repetitive With Your Content
The worst thing you can do for any social media marketing strategy is to post the same content over and over again. Users will catch on, and fast, realizing that your brand isn’t worth following online anymore.
It’s not easy, but you need to post new and original content each time you upload something on Instagram. Repeat posts are a huge turnoff to users and can do a lot of damage to your brand in a hurry.
7. Not Posting Often Enough
Not only do you need to post new and original content each time you upload something to Instagram, but you need to do so often, too. Failure to post on a regular basis can lead to users forgetting about your brand, or even unfollowing you, which of course isn’t what you want.
So, how often should you post? We recommend that you upload something to your Instagram a few times a day. One to three posts, in particular, is often the sweet spot for most brands.
8. Posting Too Much
Believe it or not, you can actually post too much on Instagram. Overcrowding your users’ feeds can annoy them, leading to them unfollowing your brand or blocking your account for good.
Again, try to stick to that one to three posts per day rule. And if you have a big event or special that you’re posting about, and you want to post more often, use Instagram’s story feature. It’s much less intrusive and perfect for posting a lot of content in one day.
Avoid These Instagram Marketing Mistakes to Grow Your Business
Well, there you have it! Those are 8 Instagram marketing mistakes brands often make, as well as a few tips and tricks on how to avoid them.
Remember, posting original, quality content daily is an absolute must. As long as you do that, master hashtags, and engage with your audience, you should be able to grow your brand on Instagram rather fast.
Looking for more ways to advertising your brand or business online? Check out our blog!