Walt Mossberg and Kara Swisher Launch Re/Code

Having departed WSJ’s AllThingsD, journalists and co-executive editors Walt Mossberg and Kara Swisher have launched a new technology website entitled Re/Code. The site, featuring tech news, gadget reviews and events, will officially launch after New Year’s Day, according to a message on the landing page:

“While we think tech news is important, it’s a better day to refresh, reimagine, reinvent and, most of all, rest. But get ready: Re/code will launch at midnight ET, January 2.” –Kara Swisher, Walt Mossberg and the entire Re/code team

On the Re/Code Facebook page, their status updates states: “Let’s Re/create a home for smart, fair and independent tech journalism on the Web.”

Walt also shared via Twitter that the entire talented staff of AllThingsD is making the move to Re/Code. “Our new site is http://recode.net. It features the entire staff that brought you @allthingsd. Brand is Re/code. Twitter is @Recode.”

In September, the WSJ announced it would not renew its contract with Walt and Kara. Instead, the tech duo decided to launch their own venture. According to Bloomberg, the new startup will be majority controlled by Walt and Kara, “with NBCUniversal and another unnamed investor together taking about a third of the business.”

Walt Mossberg and Kara Swisher Launch Re/CodeIt also has been rumored that Ken Li, formerly of Reuters, is the managing editor of Re/Code. On Ken’s Twitter account yesterday, he confirmed that he also joined Re/Code: “My new home. Re/code.net”

Last night, Kara, Ken and Walt rang in the New Year together by having dinner at Zingari Ristorante in San Francisco (pictured at right).

WSJDMeanwhile, The Wall Street Journal has shuttered the AllThingsD brand, replacing it with WSJD, their new home for technology news and reviews. Jonathan Krim, WSJD Global Technology Editor, adds: “We also will host live events around the globe throughout the year, providing opportunities to interact with top technology newsmakers, thinkers and entrepreneurs.” The inaugural WSJ.D Conference will occur on October 27-29, 2014 in Laguna Beach, California.

Updated with the Press Release from NBCUniversal:

NBCUNIVERSAL NEWS GROUP ANNOUNCES STRATEGIC INVESTMENT, CONTENT PARTNERSHIP WITH KARA SWISHER AND WALT MOSSBERG’S NEW BUSINESS VENTURE: REVERE DIGITAL

Swisher and Mossberg to Lead the New Technology-Focused Media Company

NEW YORK — January 2, 2014 — The NBCUniversal News Group announced today a strategic investment and content partnership with Revere Digital, the new, technology-focused media company launched by highly-regarded technology and digital media journalists Kara Swisher and Walt Mossberg. The announcement was made by Patricia Fili-Krushel, Chairman, NBCUniversal News Group and Revere Co-CEOs Swisher and Mossberg. Windsor Media will also join Revere as an investing partner.

Swisher and Mossberg’s new company will manage a digital media and technology news, reviews and analysis web site called Re/code (recode.net) along with a global conference business. With this partnership, the NBCUniversal News Group will expand its Silicon Valley presence and technology coverage by incorporating Revere’s breaking news and analysis stories across NBCUniversal News Group’s multiple media platforms.

“Kara and Walt are two of the most knowledgeable, well-connected and respected technology journalists working today. They built an incredible brand and business with ‘AllThingsD,’ and we are very excited about partnering with them in this new venture and deepening our engagement in this rapidly changing technology market,” said Patricia Fili-Krushel, Chairman, NBCUniversal News Group.

“We are excited to work with the NBCUniversal News Group, especially because its interest in investing in Revere displays exactly the kind of innovative and forward thinking that is necessary in the fast-changing new digital environment. What doesn’t change is our mutual commitment to excellence in bringing quality journalism to the widest possible audience, which the News Group provides every day through its highly respected news operation,” said Swisher and Mossberg.

As part of the deal Swisher, Mossberg and other Revere journalists will appear on-air across all of the News Group properties including CNBC, MSNBC, the TODAY show, and “Nightly News with Brian Williams” and will provide News Group television and digital properties access to its breaking news simultaneous with Re/code.

Additionally, CNBC will become Revere’s media partner for its global conferences.

Revere Digital and NBCUniversal also will collaborate on advertising opportunities enabling NBCUniversal’s advertising partners to increase their reach among media and technology-focused audiences through the unique scale of NBCUniversal’s brands and Revere Digital’s multi-platform initiatives.




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