Who exactly is Vanmoof?! Here’s the company, in their own words:
In Holland we have been using bikes for centuries. Even our royal family rides them. Time for the world to experience the joy: presenting the ultimate urban bicycle VANMOOF.
Yup yup, we have arrived!
VANMOOF is an ambitious young Dutch company that originated out of love for bicycles and a hunger for change. With a talented young development team and a fresh business approach, VANMOOF pursues only one goal: help the ambitious urbanite worldwide move around town by bike and in style.
It all started with the entrepreneurial brothers Taco and Ties Carlier, who had already successfully developed products for their companies Strida-Europe and Dutchband B.V. They wondered why there were so few urban-proof bikes available. After all, it’s not easy for a bike to be completely urban-proof. You go outside in any weather, used daily and occasionally a victim of vandalism.
Why does the bicycle market ignore urban needs? Why are stores flooded with overly equipped bikes that make a simple tool way too failure prone? The brothers asked 100 friends from several cities the question; “How do YOU see the ultimate commuter tool?”. The friends tested 100 prototypes for 100 days. This experience is the foundation VANMOOF is built on. The answers – a sexy, durable and affordable bike – became our challenge. We decided to redesign the backbone of our Dutch culture from the inside out, instead of sticking with the familiar base. We stripped the bike from non essentials that can only break or cause frustration and integrated features inside the big lightweight aluminum tubes. The signature VANMOOF look was born.
We’ll spread our wings to all metropoles around the globe. Officially launched in May 2009, VANMOOF is currently sold in Tokyo, Barcelona, Jakarta, Paris, NYC, Milan, Sydney, Amsterdam and probably also in your town.
Be aware, we like to shake the unshakable!