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Stella McCartney + Adidas = StellaSport

Stella McCartney + Adidas = StellaSport

Pursuitist Luxury Best Luxury Blog

Workout!?  Oh yeah… that resolution we made a few days ago.  We felt semi-safe from the sweat, procrastinating until we found a kicka$$ workout wardrobe.  But now, Adidas and Stella McCartney have announced their upcoming collaboration — StellaSport — and we’re antsy to get all athletic.

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“It takes the Stella girl from the campus to the club and finds a link in sport and technology without sacrificing style,” McCartney told WWD in an announcement about the line. “There are signature moments, like our new self-laced sneakers, that give individual personality. These pieces are designed to complement your life and be totally realistic that fashion and sport technology are here to stay as a huge part of our life and wardrobes, and this is the attitude we are shouting about.”

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It’s not like Stella’s previous collections with Adidas over the last ten years haven’t been a big success.  But to follow up with those fans and cater to some younger cross trainers, StellaSport will introduce all-new apparel, accessories — and yes, those sneakers she mentioned –starting January 15th.  The collection will be available online, at Adidas, TopShop and Nordstrom stores.

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And if you don’t actually want to sweat in them?  Just sport ’em for street style.