Social marketing firm Shoutlet raises $15 million

Shoutlet, a social marketing solutions company based in Madison, Wisconsin has raised $15 million in Series C funding from FTV Capital. The company raised a $6 million Series B round in December from American Family Insurance, Origin Ventures and Leo Capital Holdings. The company provides an enterprise-focused social media platform to help companies conduct marketing campaigns through social media and then track their effectiveness. In a recent blog post, Shoutlet CEO Jason Weaver states: “…with Shoutlet’s Series C funding, we are going to double down on our innovation and invest heavily in our people by globally expanding our development, sales, marketing, and support teams.”

PRESS RELEASE

Shoutlet Raises $15 Million Series C Funding From FTV Capital To Fuel Further Product Innovation

MADISON, WI – June 7, 2012 – Shoutlet®, the leading cloud-based self-serve social marketing platform, today announced it has raised $15 million in Series C funding from FTV Capital, a growth equity investor focused on high growth businesses with innovative solutions. This round brings Shoutlet’s total funding to $24.2 million in outside investment.

Shoutlet is the most sophisticated and comprehensive self-serve platform available to create, publish, and measure social marketing campaigns and activities on Facebook, Twitter, and YouTube. Its enterprise-level functionality, Social CRM intelligence gathering and segmentation capabilities, trigger-based campaign publishing, world-class design tools for Facebook pages and web apps, and ROI-focused analytics differentiate Shoutlet from all other social management tools.

With the financing, Shoutlet will accelerate product innovation, grow its strategic partner network, and increase staff across all departments, including expanding account management and technical support offices in San Francisco, New York, and London.

In recent months, Shoutlet has added global brands including Canon, Nokia, Wrangler, K-Swiss, NASCAR, Fairmont Hotels, and Sandals Resorts to its roster of more than 400 customers who manage 6000+ accounts in 50 countries. Year over year revenue growth now exceeds 200%.

“The way brands and agencies manage social marketing is changing rapidly. For the first time, marketers can easily utilize a self-serve platform with power and flexibility not easily accessible via service-based tool vendors. The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model,” said Shoutlet CEO Jason Weaver. “This funding will enable Shoutlet to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire a more rapid response form of social media management.”

“FTV has been an active investor in the digital marketing space, and we found Shoutlet to be far and away the strongest platform for sophisticated marketers to run their own campaigns. Shoutlet’s self-serve model, product innovation, and high customer satisfaction and retention rates combine to uniquely position the company as a leader in the SMMS category,” said Liron Gitig, FTV Capital principal and new Shoutlet board member. “To FTV’s strategic investor network including many global financial institutions, Shoutlet’s permission-based, governance approach to enterprise management is extremely attractive. We’re confident the strength of the Shoutlet leadership team, vision, and long term product roadmap will ensure tremendous and sustainable growth.”

About Shoutlet
Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com.

About FTV Capital
FTV Capital is a growth equity firm with over $1 billion under management that invests in high-growth companies offering a range of innovative solutions in four sectors: business services, financial services, payments/transaction processing and technology. FTV’s experienced team leverages its domain expertise and proven track record in each of these sectors to help motivated management teams accelerate growth. FTV also provides companies with access to its Global Partner Network, a group of the world’s leading enterprises and executives who have helped FTV portfolio companies for more than a decade. Founded in 1998, FTV Capital has invested in 75 portfolio companies across three funds, and has offices in San Francisco and New York. For more information, please visit www.ftvcapital.com.


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Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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