Dutch designer Teun Fleskens created the interior for the original looking Shoesme Shop, located in Tilburg, The Netherlands. The shop has a playful, inviting feel, as it based on one special item: the dice.
The use of dice allowed the project team to configure the unit in a unique, modern style. A single dice can be used to serve as a seating element for kids, while two dice make for a table’s height. If you look closely, you will observe that even the presentation stands were created with the help of stacked cubes. When the company participates in various fares, they literally give the dice away to participants, after the events.
But this creative and inexpensive way of promotion is not the only ingenious feature of the company. Shoesme attracts customers due to an interior design characterized by flexibility and originality, even if you rule out the use of dice. The ceilings for example are filled with wires and lighting units. Pendant lamps descend from the roof and emphasize each pair of children’s shoes. Color is also present, contributing to an inviting environment, for both kids and adults.
Photographer: Michiel Maessen. Visit the official designers website here.