Leading luxury brands Louis Vuitton, Prada, Burberry, Vivienne Westwood, Vogue, GQ, Gucci, Sibling, Victoria Beckham, Paul Smith, Versace, Balenciaga and many others have made a 24-inch Pudsey Bear for Children In Need. Curated by LOVE Magazine editor Katie Grand, each brand designed a 24-inch Pudsey plush bear, that will all be auctioned at Christie’s on November 15, with all proceeds going to the celebrated children’s charity.
“All 30 bears will be showcased exclusively at Selfridges in London and Manchester from October 24 until November 14, including the Vogue Pudsey which was first unveiled yesterday. In addition, tomorrow Paul Smith, Anya Hindmarch and Selfridges will launch 10-inch versions of their respective bears – available to buy at Selfridges.”
“Selfridges is delighted to support such a purposeful and creative project,” said Selfridges creative director Alannah Weston. “It is wonderful to see such remarkable talent helping this most worthy of causes.”