PPR to acquire Jeweler Qeelin

Via the Wall Street Journal:

PPR is acquiring Chinese fine-jewelry maker Qeelin Ltd., the French company’s first Asian label, highlighting the powerful role China is playing in the luxury world. China is “already an absolutely immense market, it will become even more so,” said François-Henri Pinault, chief executive of PPR, whose labels include Gucci, Yves Saint Laurent and Stella McCartney. “A brand whose origins, its codes, its DNA are Chinese will benefit from a considerable advantage.”


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Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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