The cover image features the iconic “Heroes” photo shot by Masayoshi Sukita, with the titled struck through, and a new title, “The Next Day,” pasted over the top. The idea was about “forgetting or obliterating the past,” said Jonathan Barnbrook; “it has the detachment appropriate for the atmosphere of the new album,” he added.
Two singles have already dropped from the first album for Bowie since his 2003 album, “Reality,” with the video for “The Stars (Are Out Tonight)” featuring some of fashion’s biggest names, including Saskia de Brauw and Tilda Swinton.
According to the British designer, the collaboration was an obvious one: “David Bowie has worn a lot of Paul Smith throughout his career and I was excited and delighted when asked if I would do the official T-shirt for his album ‘The Next Day,'” Smith told GQ Magazine.
That’s not all though – “there will also be some other great things coming up later in the year,” added the designer. Exciting. The shirt is currently selling online at Paul Smith for €95.