Here’s outtakes of Orson Welles, director of Citizen Kane, drunk as he films a commercial for Paul Masson Wine (watch it on YouTube here).
The Paul Masson brand is best remembered for its 1970s marketing association with Orson Welles, who promised for Masson: “We will sell no wine before its time.” The infamous outtakes for one commercial from the Orson Welles campaign features Welles attempting to deliver his lines while very severely inebriated. Despite a lucrative contract which included a clause allowing for generous quantities of free wine, Welles was subsequently sacked from the Paul Masson commercials in the early 1980s after admitting on a US talk show that he never drank Paul Masson wine.
