New Fendi Milan boutique will open up with the longest runway

The Italian fashion house is all set to rock the Italian capital. Fendi along with its creative director, Karl Lagerfeld, will be opening its new headquarters in Milan on 19th September.

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The new outpost, touted to house the longest runway in Milan, will introduce Silvia Venturini Fendi’s S/S 2014 collection. Located on Via Solari, Fendi’s latest head office will boast of a permanent installation by the sculptor, along with offices, showrooms and the runway theater. The brick building will also welcome fans as well as shoppers to an exhibition space that will display art, culture and design projects. The multinational luxury goods brand owned by LVMH has already been intriguing fans with tidbits of the work-in-progress of the same. Along with the inauguration, Fendi will establish its ongoing affiliation with the cinema through a special project in Milan.

Pursuitist will be back with more details and images of the new Milan flagship. Til then know more about Fendi’s recently opened Avenue Montaigne flagship store that wowed the Parisians.

Update –  The new Fendi Boutique in Via Montenapoleone, Milan, opened its doors on September 19th.

Fendi_Milan_Boutique_1 Fendi_Milan_Boutique_ ready-to-wear_areaThe ready-to-wear area preserves the original structure on the walls and ceiling,

Fendi_Milan_Boutique_ Selleria_roomThe walls of the Selleria room are lined with Cuoio Romano with Selleria stitches and metal details to display the precious collection. The same room also hosts the Made-to-Order service, allowing clients to personalize the Fendi bags.

Fendi_Milan_Boutique_Baguette_WallThe Baguette Wall has 127,000 bronze needles which are assembled with hand.

Fendi_Milan_Boutique_Baguette_Wall_main Fendi_Milan_Boutique_Fur_roomBlack Japanese lacquered walls with gold and bronze highlights add characted to the Fur room.

Fendi_Milan_Boutique_interiors Fendi_Milan_Boutique_interiors_1 Fendi_Milan_Boutique_interiors_2 Fendi_Milan_Boutique_NucleoThe column at the entrance of the boutique by Italian artists NUCLEO, featuring amber resin pixels, recalls iconic Roman cobble stones.

Fendi_Milan_Boutique_facade Fendi_Milan_Boutique_facade_1Fendi




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About Joan Stern

NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista. Follow author Joan Stern on Google +.

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