McLuxury?

If the top luxury brands collided with McDonald’s, you’d get a mashup similar to the below. The concepts are created by Access, a design agency from the mind of The Cool Hunter’s Bill Tikos. Imagine a high-fashion makeover of McDonald’s — and you’d have, ta-da, McFancy… Who wouldn’t want a Burberry Burger, Gucci Fries, Paul Smith Sundae, or D&G water….?

“Waiters in tuxedos, silver service, private dining areas, and packaging co-created with the fashion brands that present at Fashion Week — Burberry burgers, Chanel fries on black packaging, Paul Smith Sundaes…A bit of fun among the serious business of fashion. A bite of comfort food among all the elaborate cocktail fare, Private dining rooms, a raised catwalk that winds around the perimeter of the space, and with a central bar area providing a dramatic focal point. The ceiling is constructed from stretched fabric, ribbed to provide articulation and define zones. The form of the ceiling is accentuated through the use of LED lighting.” – read more at Access




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About Christopher Parr

Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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