Last weekend, LVMH’s 2013 Les Journées Particulières event spread out over 40 locations to open up their world of significant heritage and supreme craftsmanship.
Initiated by LVMH director Antoine Arnault in 2011, this year the event swelled over more houses offering tours of their workshops, ateliers and factories.
For this second edition of Special Days, 100,000 men and women of the LVMH group welcomed visitors to discover their skills in European countries like Spain, Italy, Poland, United Kingdom, France and Switzerland.
The Houses also opened their doors in five French regions like Champagne, Ile-de-France, Charente, Bordeaux and Rhone-Alpes.
Watchmakers, tailors, ladies table, shoemakers, cellar masters, jewelers, trunk makers, stirrers, first workshop and chefs revealed the secrets of their trades.
The Chaumet Salons at Place Vendôme, Paris as well as Veuve Clicquot Crayères cellars in Champagne were among few that were open to visitors without reservation.
This year’s debutant destinations at Les Journées Particulières were the production site of Guerlain in Orphin (Rambouillet), Louis Vuitton’s workshop in Marsaz, the Numanthia Vineyard in Spain, Acqua di Parma in Italy as well as the workshops of Zenith, TAG Heuer and Hublot watches in Switzerland.
The French multinational luxury goods conglomerate certainly succeeded to flatter existing clients, lure new shoppers, educated eager fans, promote products, raise awareness about their brands and to top it all, preserve their image of being the world leader in luxury.