Louis Vuitton’s Spring 2013 Campaign by Daniel Buren and Steven Meisel

For its spring 2013 campaign photographed by Steven Meisel, Louis Vuitton enlisted artist Daniel Buren to recreate a similar checkered set as seen in the label’s runway presentation this October. Creative director Marc Jacobs casted pairs of lookalike models to coincide with the repetition of patterns shown in the spring season’s clothing. “It heightened the message of repetition and the repetition of pattern,” states Jacobs.

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