Louis Vuitton ‘Chic on the Bridge’ Campaign by Steven Klein

Louis Vuitton has unveiled the “Chic on the Bridge” campaign photographed by Steven Klein. The campaign features the Louis Vuitton Alma bag traveling the world with Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger on bridges in New York, Paris, and Shanghai.

Created by Gaston-Louis Vuitton, the Alma bag was originally called the Squire and was renamed Champs-Élysées before settling on its current name. Louis Vuitton considers it an enduring symbol of elegance “à la française.”

LV’s ‘Chic on the Bridge’ campaign will begin appearing in magazines this week.

Louis Vuitton

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About Christopher Parr

Christopher Parr, Founder & Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life. As CEO of Parr Interactive, he is an award-winning digital marketer. In addition to creating blogging and buzz marketing platforms, he specializes in web design, social media marketing and digital marketing. Follow author Christopher Parr on Google +.

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