Louis Vuitton has unveiled the “Chic on the Bridge” campaign photographed by Steven Klein. The campaign features the Louis Vuitton Alma bag traveling the world with Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger on bridges in New York, Paris, and Shanghai.

Created by Gaston-Louis Vuitton, the Alma bag was originally called the Squire and was renamed Champs-Élysées before settling on its current name. Louis Vuitton considers it an enduring symbol of elegance “à la française.”

LV’s ‘Chic on the Bridge’ campaign will begin appearing in magazines this week.

Louis Vuitton

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