Go behind-the-scenes of the St. John’s fall 2011 campaign shoot with actress Kate Winslet. The campaign was filmed in New Jersey at the historic Loew’s Theater. Kate was lensed by photographer Craig McDean and the pics will debut in magazines this September.
“They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes,” Kate said about the campaign’s concept .
“I’m obviously not a model. I’m not the size of a model. I don’t have the face of a model or the shape of a model,” she added.
Glenn McMahon, brand’s chief executive, added, “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette. We needed to show a modern point of view of St. John. We have evolved.”